For a robust SEO campaign, first you need to understand the Google Analytics. Data in the Google analytics gives you important information about buyer behaviour, potency of the web pages and certain products. This would let you know how customers value and view your webpage.

How to increase the time spent on webpage

There are lot of techniques to increase the traffic to websites such as paid marketing, SMO, SEO and other online techniques and offline marketing endeavour; however businesses are misguided about the whole concept of increasing the traffic.

There are lot of businesses who are desperate that their sites should be viewed for a longer time. However, what’s the point when buyer spend so much of time in your shop without buying anything. Increase in the average time is fruitful only when customers spend long time and buy products from you. This is the reason why it’s significant to analyse the time spent on your site.

E-commerce sites makes this possible where you can know details about the page views, time spent on site and buying activity. Online sales are easily calculable when compared to offline. Offline sales can also know the details by collecting relevant data; however it will take a long time to gather information.

Google Analytics switches to new version

The old version is Google Analytics is not available since early 2012 and going forward the new version will be the default version. The new version is far better than the old in terms of functionality and usability. The new version is more into assisting the online marketing professional in their optimization efforts as you can easily manipulate data using simple navigation menu.