Landing Page Optimization Tips, Tactics and Secrets
Pay Per Click Advertising popularity among big and small businesses as they are measurable. You can make use of Pay Per Click Advertising Services when your business wants to gain focus and attention from the customers. With the wide growth in SEO, Pay Per Click Australia is progressing by leaps and bounds. Google Adwords have also become an exclusive system through which businesses can promote products and services.
On the other businesses have started to use the landing pages for more focus. Landing pages are pitch page presenting register form, sales copy or subscription to any products and services. This page is also called “Lander” or “lead capture page” which is displayed as a result of clicking an advertisement. Usually landing pages are sales copy which is relevant to the advertisement clicks.
You may ask whether there is any difference between normal web pages and landing page. The answer is mainly, yes as landing pages are quite different.
Usually on web pages content is written to help people to find out what they need on the specific page or on a different page. It involves writing proper description, inserting appropriate images and descriptive link which would take them to the right pages. To put it simply, these pages which we write are not the destination pages for visitors. So we intentionally direct the visitors to leave the page and route them to the right page.
Landing pages doesn’t work that way, in landing page you very well know what you want the customers to do and would not leave them unless they perform the task you want them to do; it may be sign up, purchase or any other similar task.
Landing page is considered as direct marketing page which is simple and easy. Normally visitors reach the landing page through a keyword, a link or an ad and your ultimate target is to turn them into potential customers.
While creating a landing page, keep these in your mind
- The words should be catchy as the text you write would determine your success or failure.
- It should have an appealing design; the design is basically to highlight and showcase the text. If you want results, you should try to engage users to the content. Design is helpful to make the content appealing by adding images and colors.
- There are absolutely no navigation links. On a regular web page there would be lot of links which will help visitors to move around and find the content they want. On the sharp contrast, in landing pages there is only one link for the visitors to click as you want them to click only yes. So no navigation links are available and you just want them to go one way forward.
- In case of multiple choices, that is when you have two or three products to sell; then you should create separate landing pages. This is because too many choices dilutes the attention of the customers and minimizes the responses. So in order to focus on one product, you should have separate campaign and separate landing pages.
Many large and small sized businesses really find very difficult to create landing page, this is because they do not have the in depth knowledge to write and design the content. Reach us anytime and get the hep from our experts to assist you on Landing Pages.