The SEO news of this website blog would let you know latest market news, SEO trends and developments which have a direct impact on SEO professionals in Australia. We have the up-to-date information about the latest developments of the search engines and about other SEO professionals, which helps Australian business to a great extend. Let’s look into some of the latest news which impacts SEO and businesses.

Valentine’s Day 2012 – Online behaviours impact on buying habits

Google focused on valentine day sales and released a report how online web influences the buyer behaviour. As per the report 50% of the retail sales are influenced by web search. This clearly shows us that most of the brick and mortar shopping happens after detailed web research and analysis like what are the various products available, what’s the price in different stores and what are the discounts offered. And if they are happy about the prices they shop online ignoring shopping stores and malls. This enables more opportunity to online businesses.

SOPA

SOPA is Stop Online Piracy Act which would be passed by the US government to prevent online piracy. This act’s aim is to shut down websites that publish illegal content. However, many sites doesn’t come under the control of US and this law would not affect them. Using SOPA the US government can do the following: